Meet Our Team

Management Team

What sets us apart is our unwavering commitment to client satisfaction. We approach each partnership with dedication, integrity, and a passion for excellence. Our team of experts leverages their deep industry knowledge and innovative thinking to deliver solutions that are not only effective but also future-proof.

Partner with AlfaR Group and experience the difference. Let us be your trusted ally on the journey to financial success and corporate prosperity.

Nicole Shen

Group Chairperson

Nicole has been a successful serial entrepreneur in various areas such as financial advisory/private placement, fund administration, mobile gaming as well as Fintech areas. She has a demonstrated history of working in the financial services and asset management industry with a great track record in relationship management with fund managers, LPs, institutional investors, Single Family Offices as well as Multi Family Offices located in Singapore, SEA, MENA regions.

She holds a Master’s Degree in business management, Nanyang Technological University of Singapore as well as a Bachelor’s Degree in Computer science & technology from Zhengzhou University, China.

She has an equivalent bachelor’s degree in applied accounting & finance in ACCA, as well as various certifications in Family Office Advisors, Family Trust, Private Equity & Venture Capital, etc.

Core Team

Kelsin Phang

Head of Client Services (Singapore)

Li Jianglai

Head of Client Services (China Mainland)

Doris Zhang

Head of Sales (Hong Kong)

Gina Lim

Head of Transfer Agency

Bianca Law

Head of Operations (Malaysia)

Mathew Ban

Head of IT