Our Story

About AlfaR

An independent fund services firm built on trust, precision and industry knowledge.

Responsible. Resilient. Relentless.

AlfaR Group is a one-stop, global fund administration and family office services provider, headquartered in Singapore, with offices in Hong Kong, Shanghai, Beijing and Kuala Lumpur.

Our core business is fund administration, complemented by AlfaR Corporate Solutions — delivering corporate secretarial, fiduciary services, fund registration and structuring across Singapore, Hong Kong, the Cayman Islands, the BVI, Dubai, Delaware and other jurisdictions.

We also provide comprehensive tax services, including corporate tax and VCC/SFO matters, advisory and planning for HNWIs. Our sister audit firm, EV Assurance PAC, specialises in fund-vehicle audits — giving clients a complete, end-to-end financial service ecosystem.

What sets us apart

We recognise that every client is unique. We go beyond the conventional, combining deep industry knowledge with technology-led operations to deliver solutions that are effective and future-proof.

Partner with AlfaR Group and experience the difference — a trusted ally on the path to financial success and corporate growth.

Meet our team

Nicole Shen
Management

Nicole Shen

Group Chairperson

Nicole is a successful serial entrepreneur across financial advisory and private placement, fund administration, mobile gaming and fintech. She has a demonstrated history in financial services and asset management, with a strong track record in relationship management with fund managers, LPs, institutional investors and single- and multi-family offices across Singapore, Southeast Asia and the MENA region.

She holds a Master's degree in Business Management from Nanyang Technological University, Singapore, and a Bachelor's degree in Computer Science & Technology from Zhengzhou University, China.

She also holds an ACCA-equivalent bachelor's in Applied Accounting & Finance, along with certifications in Family Office Advisory, Family Trusts, and Private Equity & Venture Capital.

Core Team
Kelsin Phang
Kelsin Phang
Head of Client Services (Singapore)
Jianglai Li
Jianglai Li
Regional Head of Operations (China Mainland)
Doris Zhang
Doris Zhang
Head of Sales (Hong Kong)
Gina Lim
Gina Lim
Head of Transfer Agency
Bianca Law
Bianca Law
Head of Operations (Malaysia)
Yang Hao
Yang Hao
Head of IT
Waigang Goh
Waigang Goh
Tax Director
Jacky Hu
Jacky Hu
Business Development Manager